In this thought-provoking installment, join hosts Austin and Caitlyn as they delve into the intriguing world of client relationships. Strap in as they explore the age-old dilemma: should you focus on quick, one-off projects or invest in building long-term partnerships?

With the rise of social media and smartphone cameras, it's easy to fall into the trap of thinking that "good enough" content is sufficient for digital marketing efforts. But as we'll discuss, this mindset can create a huge gap in the market for brands that want to stand out.

Our hosts, Caitlyn and Austin, share their personal experiences and insights on why hourly rates can be limiting and counterproductive for creative professionals, and why the project-based pricing model has been more successful for their agency.

Jessica brings her wealth of knowledge and experience to the table as we discuss the importance of a positive culture for creative teams. She sheds light on how toxic workplaces can negatively impact the work that creatives deliver and the overall morale of the team.

Your brand is much more than just a logo or a tagline. It's the identity of your business - the sum of all the experiences and emotions that people associate with your company.

We're going to explore the differences between working with big businesses versus small businesses as a marketing agency. As marketing professionals, we understand that each business has its unique needs and challenges, and the approach that works best for one might not be the right fit for another.

We talk about our wedding film and photography business, how we grew it to be a full time gig and why we left the wedding industry behind to focus on our other side of the business - Absorb Studios.

We’ve noticed a huge issue with social media management job descriptions and expectations in the creative workforce. So, what exactly should social media managers be doing?

Curious about how Absorb came to be what it is today? In this episode of the Absorb Cast, Austin and Caitlyn break down their backgrounds, how Absorb got it's start, and how they've built a successful creative company.

You are a content creation company, no matter what your business sells! In this episode, we talk a little about why content is important for your business and why you should think about creating content for your brand.

A lot of the time businesses know they need to start creating content and really just don’t know where to start. One of the best places to start right now is a video podcast for your business.

Audio is 50% of the experience when it comes to video content. Some would argue that is more than that, and honestly, we would say the same. People can forgive a bad video if it has good audio, but it's harder to pay attention to a video that looks cinematically beautiful while sounding atrocious.

So, you're about to film some content and you got the camera all set up and composed well… You film the video and it looks amazing, but sounds like trash. It’s time to buy a microphone.