Whether we like it or not, people are spending more and more time online. And if your business isn't online, it's missing out on a huge potential customer base.

UX reading patterns are the ways in which people scan and read content on a website or app. By understanding these patterns, designers and content creators can optimize their content to better engage users and provide a more enjoyable experience.

UX designers and marketers alike understand that the end goal is to satisfy the customer and provide them with the best experience possible. But here's the catch - in order to create a product that satisfies the customer, you first have to understand them.

Audio is 50% of the experience when it comes to video content. Some (including us) would even argue that is more than that! People can forgive a bad video if it has good audio, but it's harder to pay attention to a video that looks cinematically beautiful when it sounds atrocious.

One of the best ways to bring traffic to your website is through content. Think about how many times you have became aware of a service or product through social media or an online advertisement. It’s probably more than you have by just hearing from a friend about a service or product you should try.

Imagine this: you’re about to film some content and you got the camera all set up and composed well. Then, you film the video and it looks amazing but sounds like trash. Surprise! It’s time to buy a microphone.

A video podcast is one of the most efficient ways to invest in content for your business because you can repurpose so much of it and you can get a massive amount of quality content quickly.

The more we know about the origins of user experience and the factors and forces that have helped to shape this practice, the better equipped we will be to navigate the future of this industry. So, today we’re going to be diving into the history of user experience design.

The quick overview would be that vector graphics are infinitely scalable without pixelation and raster images are made up of pixels, which means that they can only be scaled to a certain point before they become pixelated.

Great design stands out and can influence people’s choices, both deliberately and subconsciously, all while setting your brand apart from your competition. By nature, people like to associate with things that look good and make them feel good.

Great design stands out and can influence people’s choices, both deliberately and subconsciously, all while setting your brand apart from your competition. By nature, people like to associate with things that look good and make them feel good.

Conversion funnels are everywhere, and they are an extremely important tactic that can help brands grow and attract new consumers.

A brand is the foundation of a business or product and it’s more than just the visual identity - a brand represents values.

Cameras do not “see” light the same way that humans do, so light is often considered to be the single most important tool when capturing images in both film and photography.

Videography and cinematography are terms that are often used by the general public interchangeably; however, each of these terms have deeper meanings behind them.

User Experience (UX) Design is a concept that is widely associated with digital products; however, it can and should be applied to all forms of design and other mediums in the creative world.