Audio is 50% of the experience when it comes to video content. Some (including us) would even argue that is more than that! People can forgive a bad video if it has good audio, but it's harder to pay attention to a video that looks cinematically beautiful when it sounds atrocious.

Imagine this: you’re about to film some content and you got the camera all set up and composed well. Then, you film the video and it looks amazing but sounds like trash. Surprise! It’s time to buy a microphone.